Project type-
Logo, Branding, Packaging, Web Design, Social Media Marketing
About the Brand-
Rootly Foods is an innovative brand deeply rooted in the culinary traditions of South India. Founded by Praveena Saravanan as a tribute to her grandmother's kitchen in Salem, Tamil Nadu, the brand revitalizes heirloom recipes with a modern twist. Offering a delightful mix of sweets and savories, Rootly blends the rich flavors of South Indian cuisine with contemporary ingredients. From traditional ladoos to creative fusion treats, each product reflects a commitment to preserving cultural heritage while embracing culinary evolution.
Project brief-
Rootly is a brand that celebrates the founder’s rich culinary heritage, paying homage to their grandmother's kitchen. The brand transforms traditional heirloom recipes into a delightful range of sweets and savories, blending the essence of South Indian flavors with contemporary twists.
BRANDING
PACKAGING
WEBSITE & SOCIAL MEDIA
