Project type-
Packaging Graphics, Form Design, 3D Modelling & Rendering
About the brand-
Amul, short for Anand Milk Union Limited, is an Indian dairy cooperative founded in 1946 in Gujarat. Known for revolutionizing India's dairy industry through the "White Revolution," Amul is one of the world's largest milk and dairy product producers. It offers a wide range of products, including milk, butter, cheese, ice cream, and more, under the slogan "The Taste of India." Amul is a symbol of self-sustenance and empowerment for rural farmers, playing a pivotal role in India's dairy cooperative movement.
Project brief-
The objective of this project is to redesign the Amul Milk tetra pack packaging to enhance user-friendliness and visual appeal. The redesigned packaging not only stands out on the shelves but also provides a more convenient and enjoyable experience for consumers.
ERGONOMIC & STRUCTURE ANALYSIS
GRAPHIC ANALYSIS
FORM REDESIGN CONSIDERATIONS
FORM MOCKUPS
CAD MODEL & DIELINE
GRAPHIC VARIATIONS
COLOR VARIATIONS
PHYSICAL PROTOYPES
FORM & ERGONOMICS
HOW TO USE
