Project type-
Product Design, CMF Mapping, Web Design, 3D Modelling & Rendering
About the brand-
Marshall is a British audio brand famous for its iconic amplifiers, speakers, and headphones. Known for its bold design and rich heritage, it combines classic style with modern technology, delivering premium sound for musicians and consumers alike.
Project brief-
To design a luxurious pedestal fan for the brand marshall for upper middle class and elite users.

Project intent-
1. To come up with an aesthetic approach for tower fans by the brand Marshall with emerging technology for upper middle class and elite users.
2. To provide an aesthetically pleasing, functional and luxurious tower fan for efficient & quiet cooling.

PROJECT TIMELINE

BRAND OVERVIEW
Marshall is a British audio brand famous for its iconic amplifiers, speakers, and headphones. Known for its bold design and rich heritage, it combines classic style with modern technology, delivering premium sound for musicians and consumers alike.

KEYWORDS

UNDERSTANDING BRAND AESTHETICS



PRODUCT ATTRIBUTE STUDY





COMPETITIVE ANALYSIS


USER PERSONA ANALYSIS



IDEATION SKETCHES


CAD MODELS

Variation 1

Variation 2

Variation 3 (final)
CMF Mapping

PRODUCT FEATURES


STORYBOARDING

WEBSITE WIREFRAMES




DIGITAL RENDERS



